Sunday, March 26, 2017

Top brands of the 21st century: Google

When thinking about influential companies, there is probably not one as colossal and influential in our generation as Google. Google has expanded into virtually every aspect of technology and is constantly on the cutting edge of everything web-based. Google began as a research project for two Ph.D. students at Stanford University, Larry Page and Sergey Brin. I doubt if these men could have known what their idea would turn into, but it has grown into one of the most powerful, iconic companies in the world. Rated one of the best places to work in the world, and generously paying their employees, Google attracts the best and brightest workers from across the globe. Everyone can instantly recognize the red, blue, green, and yellow of this giant brand and those colors are portrayed throughout the icons and symbols of their various products and tools.

Google is so large and ingrained into our culture that the word google itself has evolved into a verb of sorts. Hearing someone say, “Google it,” is incredibly commonplace in households, universities, and workplaces all across the nation. There have been many search engines over the years, but no brand has grown into giant that Google has become.

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