Why Apple is the most successful company in history

 Apple recently reported $74.6 billion in revenue and an incredible $18 billion in profits in just one quarter, which tops the charts as having the largest quarterly earnings of a single company, ever.

Due to their incredible design and innovative technology, Apple has become one of the world's most recognized brands. Apple uses their universal apple logo which is recognizable by people no matter what language they speak or what country they live in. The simplistic design style goes beyond just the logo, but expands into their actual technology, and the consistency in Apple’s all around personality has helped to form their strong brand identity.

 

Apple is also famous for their rivalries, the two biggest being Microsoft and Google. This competition gained them a ton of attention in the early ‘90s, when Microsoft basically owned the industry. Under Steve Jobs, Apple took the attention of rivalry and thrived, eventually making its way to the top of the market by the early 2000’s.

Another huge, and I think, most important factor is that Apple reinforced and reinvigorated the Apple brand personality with each new product. Beginning in 2001, with the creation of the iPod, then in 2007 the iPhone, and then the iPad, and the list goes on. The point is, they keep consumers interested by consistently creating new products, and they keep consumers happy by creating innovative and user-friendly technology.