Budweiser: Born The Hard Way

During the 2017 Superbowl, Budweiser showcased their "Born The Hard Wary" commercial. Many people were drawn to this commercial because it told a story of origin, and with immigration being a hot topic these days, it stirred a ton of attention. 

A brief back-story, Adolphus Busch traveled as an immigrant from Germany, eager to make his mark in America. Within the next few decades, he would find himself the founding father of one of the most iconic American brands. 

The beauty of living in America is that our stories all started somewhere else. Even Budweiser, a brand associated with all things “American” has German roots. 

Although this received both positive and negative feedback, I believe that it was an incredible story, especially for a beer commercial.

I think that we can learn a lot from Budweiser from this campaign. The first, is that story telling in advertisements is a great way to tell the consumer about your company, while connecting emotionally to the consumer, even if it is already a well-known brand. Consumer research has proven time and time again that if you can form an emotional bond with the consumer, they are more likely to develop brand loyalty and keep buying. Another thing that we can learn from Budweiser is that it is ok to touch on the hot-topics that get people talking, as long as it is done tastefully, and is not directly offensive to any group.

All in all, Budweiser did a great job with this commercial, and I hope to see other brands follow in their footsteps.