Do you ever wonder why food looks so much better in commercials and posters than it does in real life? Advertised food rarely ever looks like the real food that they are selling. There is even a job specifically made for this kind of manipulation, called a 'food stylist.' I'm going to share three weird tricks that companies use to false advertise their food.
1. Mashed potatoes. When photographing ice cream, usually color-dyed mashed potatoes are used so that the hot lights don't melt away the shape. In fact, mashed potatoes are used in various different ways, like to stuff meat to make it look plumper, and to thicken sauces used so that they don't run into the rest of the dish.
2. Perfectly-lit studios. Preparation time for just one picture of a burger can take several hours. Even with the perfect lighting, ingredients and toppings must be perfectly cooked and strategically organized. Typically, they use syringes to add ketchup, mustard, and mayo, to get the most precise and balanced photo. Tweezers are also used to add pickles, onions, and even the sesame seeds on a bun.
3. Dish soap. This is one of the strangest ones I’ve found. To make it look like drinks are freshly poured, food stylists add dish soap bubbles to the surface right before the shot. This is typically used for milk, coffee, and most juices.
Needless to say, stay away from food photo shoots and never trust a food stylist.
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